Culture
品牌文化
- 经营理念：创新促发展、共赢创未来
- 品牌核心概念：把大自然搬进我的家
- 商品核心概念：多核领先技术 科技领跑生活
- 品牌哲学：自然混天成，全新自然感悟，生机无限
- 品牌个性：专业、绿色、健康、环保。亿翔不仅仅是涂料品牌，更是代表着对生活的一种追求。绿色、健康、环保的理念早已融入在亿翔的血液中,成为生命基因中不可缺的一部分。
- 消费群体：
一般消费群：这一消费群体的认牌率很低，基本在终端市场中促销人员向他推荐产品及体验式的感受使他临时性决定选择何种品牌。
特殊消费群体：年龄在25-40岁左右的成功人士，他们凡事都会讲究品牌，但相当一部分主要靠促销人员主推荐的产品和体验式的感受(左右他的主要是品牌的知名度、美普度)。 - 品牌使命：打造绿色家居涂料第一品牌!
- Business philosophy: Innovation promotes development and creates a win-win future for all
- Brand core concepts: Moving Nature into My Home
- Core concept of the product: Multi core leading technology leading life
- Brand Philosophy: Nature mixed with nature, new natural perception, infinite vitality
- Brand personality: Professional, green, healthy, and environmentally friendly. Yixiang is not only a paint brand, but also represents a pursuit of life. The concepts of green, health, and environmental protection have long been integrated into Yixiang's blood, becoming an indispensable part of life genes.
- Consumer group:
General consumer group: The recognition rate of this consumer group is very low, and the promotional personnel recommend products to him in the end market and the experiential experience makes him temporarily decide which brand to choose.Special consumer group: Successful individuals around the age of 25 to 40 who always value the brand, but a significant portion of them rely mainly on the products recommended by promotional personnel and experiential experiences (the main factors that influence them are brand awareness and popularity).
- Brand Mission: Build the first brand of green home coatings!
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联系我们 Contact us
Address: No.1, Changping Garden, Baisha Town, Minhou County, Fuzhou City, Fujian Province
Tel: 13805008562 15980609562
E-mail: zheng@fjyiyuan.cn
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